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How Web Designing Can Be Made Highly Effective

The biggest challenge in web designing is the amount of time that the designer gets to impress viewers. The opening moments are very special in making an impact on viewers who decide almost instantly if they have liked the website or not. This happen because the way viewers read and assess websites is quite different from the way people read newspapers, magazines and books. Gazing at the computer screen for long time can tax the patience of viewers and as many other options are readily available for exploration, viewers find little reason to afford more time in judging a website. A favourable impression has to be created almost as soon as the webpage opens. The initial feeling of viewers influence their decision to continue more time that can culminate in product sales. Here are a few tricks that can make websites attractive.

Be methodical

No matter how much content you may want to pack in a website, remember that you should not dare to test the viewers’ patience. The content should make easy reading, reveal the intent of the website in a crisp manner and all content has to be arranged in a logical sequence so that there is complete continuity when moving from one page to another. The website structure has to be lean but attractive.  SEO is very important so that excess content does not give a cluttering effect to the website that can make it lose its trustworthiness to viewers.

Friendly navigation

It should be easy to navigate the website so that moving from one page to another is hardly felt by viewers. Locate the call of action at appropriate places so that viewers can get a direction about which way to go. Making website viewing a hassle free experience is the key to its attraction that can keep viewers engaged for extended period.

Easy to comprehend

Viewers would like spend minimum time on a web page to make out what it is all about and whether it is relevant for their purpose. Regardless of the size of the content, by just latching on to a few phrases and keywords they want to understand the usefulness of the website. Develop the content in a way so that it follows the SEO guidelines and is informative without speaking too much. Balance well between images and text so that there is no over loading of either.

Lean but meaningful

This is the underlying philosophy of website design. It should have all relevant information without being very pronounced and verbose.  The language and style of content has to be lucid and simple. It has to be presented without frills and images are to be used to supplement the information but never for decorating websites. Be careful about use of images that can distract viewers.

These are only some ways of ensuring that you are moving in the right direction. There are many more things that have to be done to win over viewers but these are basic needs that have to be fulfilled.

Business Blogs – The Way It Works to Enhance Your SEO Efforts

Website pages have to be updated periodically so that it maintains the freshness and attracts viewers as repeat visitors that ensure increased viewer engagement. This increases the chances of converting visitors into meaningful leads. Another benefit of updating web pages is that taking note of the activity, Google and other search engines consider the website to be an active one. But all this is easier said than done. Unfortunately, updating websites is often not done by most companies and this affects their search engine rankings. To overcome this problem, the concept of business blogging has come into prominence. If you are contemplating about ways of updating your website, then you can think of business blogging. The articles or blog posts as they are called generate interest among viewers as these are written specifically for them keeping in mind their expectations and what you get in exchange has been discussed below.

More traffic to website

The purpose of Search Engine Optimisation is well served by business blogs. Every time a blog is posted the page is indexed by the search engines. And every indexed page increases the possibilities of earning better rankings in search engine results as it drives more traffic to the website. Blog content can be shared on social networking sites and this opens up new avenues of exposure for your business. The reach of your website is automatically increased as you can expect to develop a group of audience that you had not considered in your business plans.

Leads are generated

To make blog posts more effective in generating business leads, the call to action is craftily inserted within the content that attracts viewers. On clicking it, a new landing page opens up that has content that is of considerable interest and viewers would not mind to share their information with you as you have already fed them. Getting the visitor information is the first step in lead creation that you can follow up later for effective conversions.

Establish your authority

Blog posts are usually made up of such content that can provide answers that the customers and prospects may have in their minds most often.  If you can provide consistently good quality content that they find useful, then you generate enough confidence in them and become an authoritative source for the item that you deal in and speak about. This also enhances your trustworthiness in their eyes. This eases the process of making sales happen as you enjoy more credibility than your competitors having proved that you have a better command on the products that you sell.

Cascading effect

It would be wrong to judge any blog by the number of visitors that come to the website directly when it is published. The number of visitors might not be very encouraging at the beginning and may even die out after some days.  But the immense potential of blogs lies in its ability to sustain and spread the popularity of the website as it keeps ageing. Old is really gold, at least for blogs as older blogs garner more attention drives more traffic to websites.

Staying Tuned with the Current Trends in Logo Design

With new opportunities of engaging customers emerging at a rapid pace, the way logos are designed is also changing rapidly. It is a cat and mouse game – the creation of new opportunities is challenging technology. As new technologies throw up even more opportunities the need is felt to upgrade technology further and the cycle continues. It will be a big mistake to set your ideas of logo design on some fixed rules because it can be quite outdated.  What you had learnt a few years ago might not be relevant in logo design today. Therefore, the need is to understand ongoing trends to have a feel about how logo design is likely to manifest itself in the coming days. This will help to connect with your target audience in a much better way and design logos that are relevant and heart warming.

Being informal

The logo is supposed to be used as a tool that helps business entities to get up, close and personal with its customers or clients. The brand that is propagated through the logo should be close to the viewers heart and establish an instant connect that turns into a long term relationship. The power of logos is such that often it surpasses the brand name.  Trying to spread the message of being personal and intimate with viewers can be easily achieved by shedding the formal outlook and taking recourse to logos that are handmade. Moving away from standard digital fonts and using indigenous fonts that seem to be written by hand can break the barrier between the brand and the viewer who is attracted by the simplicity. Adding small sketches to balance the design brings variety and an earthy appeal.

Use negative space to your advantage

Providing relief or space in logo design is an age old technique to break away from the monotony of design. Apart from it, using minimum space and leaving a sizeable portion unused gives rise to negative space that actually makes the logo speak to viewers. This is a technique that is based on telling much more to viewers by being thrifty in using space in logo design. Staying minimal and avoiding addition of extra elements in design helps to gain more focus on the logo.

Keeping it fresh

Preventing logos from getting stale is a challenge in logo design. To maintain the freshness of logos, the trend of dynamic designs that keep changing without actually meaning to change has caught the imagination of designers. This adds the much needed freshness to logo design and is more appealing to viewers who get taste of the freshness that brings them closer to it.

Designs that show well

How good the design responds to browsing requirements is a factor that has to be considered in logo design today.  Faster loading in any browsing device holds the key to viewers’ satisfaction and flat designs perfectly fit the bill. Choice of colours that reproduce well on all kinds of browsing device and the use of lines that are simple and forthright is a sure way of effective logo design.

An Overview of Graphic Design

The form of communication that used to depend on words and language has undergone a complete overhaul and is now more effectively done by creating visuals comprising of texts and images.  Experiences and ideas are translated into meaningful content using a mixture of images, texts and graphics that is termed as graphic designing. Graphic design service is used to create company logos, postage stamps, brochures and even visiting cards but its application spreads far beyond the commercial world. Publishers of books, magazines and newspapers also make extensive use of graphic design to make their offerings more attractive and tuned with times.

Graphic Design

The world of the internet, from websites to computer games, is completely dependent of graphic designing. Political parties use this versatile communication tool to uphold its image and stay in touch with people, the field of education uses it for making learning sessions more interactive and interesting and the cultural world expresses itself through graphic design. With the purpose of communication at its heart, graphic design is also sometimes called communication design.

Connecting closely

Conveying information through a combination of images and texts has been in use for long time and has been the only means of connecting instantly with people. As pictures and designs can speak more than thousand words, it has been used to highlight the ideas that one wants to share with others with the purpose of telling something. It is different from storytelling in that it wants to create an instant impact to convey a message. This has been the basics of advertising which is the primary area of application of graphic design. Posters and packages are products of graphic advertising. The print media, especially newspapers have used it for making information more lively and attractive.

Dynamic design

Not restricting itself within the boundaries of stationery graphic designing as shown in the above cited examples, this advanced mode of communication has entered into the sphere of motion graphics that is witnessed in online videos accompanying any textual content, the opening credits of a feature film or movie and numerous computer games that flood the internet. Graphic design is now a part of the both physical and digital world.

A specialised job

The subject of graphic design is based on artistic skills, imagination, communication skills and needs a good understanding about the needs of clients and what kind of representation will attract the people for whom it is meant. With so many deliverables, it is a specialised job that only graphic designers are trained and qualified to undertake. Technology plays a big role in implementing graphic designs. It is not enough to develop designs that are attractive and excellent but it has to be compatible with the platform and media that is used as a vehicle for projecting it. Graphic designers also need to know about computer software and allied technology that is used for creating designs.

Fluidity in design makes it more interactive and exposes viewers to complex experiences that only the digital world can present. The instant impact of graphic design is its greatest strength that can have a long lasting effect.

From Artist to Graphic Designer – Understanding the Evolution

The commercial artist of yesteryears has now evolved into graphic designer. Remember those childhood days when you were hooked to Tintin, Superman, Batman, Robin Hood and the likes as they demonstrated their charismatic bravado and witty intelligence on the pages of comic books. The world of make believe was brought alive by commercial artists who worked relentlessly to reproduce  splendid pictures that helped to tell the story in a more realistic way that left a long lasting impact on the minds of readers. The world of advertising and publishing were favourite stages for commercial artists to display their skills and creativity and  same trend still continues with a remarkable change that the artists have now evolved into graphic designers. It is interesting to note the development and understand how it has happened.

The change that has happened

The advancement of technology has resulted in enormous progress in the field of communication. Proliferation of computers in our daily lives have changed the ways of advertising and publishing that have taken off from the print media and entered into the audio visual and virtual world of computers and the internet. To keep pace with this change, it became necessary for artists to use technology to create visuals that suited these media. Paint, ink, paper, pen and pencil that used to be the main tools of an artist have now been replaced by computer software that aids graphic designers to create images and other visuals to be used in any form of print media or audio visual media with the sole purpose of communicating with the target audience.

The new role

Graphic designers can be compared to interpreters or translators who speak on behalf of others to represent the viewpoint of the speakers.  Similarly, graphic designers take up the task of using their skills and expertise in graphic design to represent the viewpoint of their clients through graphic designs that can be used in the print media as well as the web. With the widespread and rising popularity of the web, graphic designers are more closely associated with web design but their services are also indispensible for other media of communication like the print and audio visual media.

Important qualities

Unlike the artists who were solely responsible for creating excellent artwork, graphic designers are trained to play a bigger role in communication by using their creative and artistic abilities.

  • They have to evaluate the best means of representing the clients’ viewpoint through visuals that would appeal to the target audience that can get closely connected with it.
  • Graphic designers should know what is likeable by both for clients and consumers and be highly creative in developing communication lines.
  • They have to possess excellent computer skills to develop the graphic designs that are based on the use of computer software.
  • Multi tasking abilities count high as graphic designers have to work on multiple projects simultaneously.

Understanding the clients’ needs from the business perspective is very important for graphic designers whose analytical skills are equally important to evaluate how a visual concept would actually be received by consumers.