Category: Graphic Design

An Overview of Graphic Design

The form of communication that used to depend on words and language has undergone a complete overhaul and is now more effectively done by creating visuals comprising of texts and images.  Experiences and ideas are translated into meaningful content using a mixture of images, texts and graphics that is termed as graphic designing. Graphic design service is used to create company logos, postage stamps, brochures and even visiting cards but its application spreads far beyond the commercial world. Publishers of books, magazines and newspapers also make extensive use of graphic design to make their offerings more attractive and tuned with times.

Graphic Design

The world of the internet, from websites to computer games, is completely dependent of graphic designing. Political parties use this versatile communication tool to uphold its image and stay in touch with people, the field of education uses it for making learning sessions more interactive and interesting and the cultural world expresses itself through graphic design. With the purpose of communication at its heart, graphic design is also sometimes called communication design.

Connecting closely

Conveying information through a combination of images and texts has been in use for long time and has been the only means of connecting instantly with people. As pictures and designs can speak more than thousand words, it has been used to highlight the ideas that one wants to share with others with the purpose of telling something. It is different from storytelling in that it wants to create an instant impact to convey a message. This has been the basics of advertising which is the primary area of application of graphic design. Posters and packages are products of graphic advertising. The print media, especially newspapers have used it for making information more lively and attractive.

Dynamic design

Not restricting itself within the boundaries of stationery graphic designing as shown in the above cited examples, this advanced mode of communication has entered into the sphere of motion graphics that is witnessed in online videos accompanying any textual content, the opening credits of a feature film or movie and numerous computer games that flood the internet. Graphic design is now a part of the both physical and digital world.

A specialised job

The subject of graphic design is based on artistic skills, imagination, communication skills and needs a good understanding about the needs of clients and what kind of representation will attract the people for whom it is meant. With so many deliverables, it is a specialised job that only graphic designers are trained and qualified to undertake. Technology plays a big role in implementing graphic designs. It is not enough to develop designs that are attractive and excellent but it has to be compatible with the platform and media that is used as a vehicle for projecting it. Graphic designers also need to know about computer software and allied technology that is used for creating designs.

Fluidity in design makes it more interactive and exposes viewers to complex experiences that only the digital world can present. The instant impact of graphic design is its greatest strength that can have a long lasting effect.

From Artist to Graphic Designer – Understanding the Evolution

The commercial artist of yesteryears has now evolved into graphic designer. Remember those childhood days when you were hooked to Tintin, Superman, Batman, Robin Hood and the likes as they demonstrated their charismatic bravado and witty intelligence on the pages of comic books. The world of make believe was brought alive by commercial artists who worked relentlessly to reproduce  splendid pictures that helped to tell the story in a more realistic way that left a long lasting impact on the minds of readers. The world of advertising and publishing were favourite stages for commercial artists to display their skills and creativity and  same trend still continues with a remarkable change that the artists have now evolved into graphic designers. It is interesting to note the development and understand how it has happened.

The change that has happened

The advancement of technology has resulted in enormous progress in the field of communication. Proliferation of computers in our daily lives have changed the ways of advertising and publishing that have taken off from the print media and entered into the audio visual and virtual world of computers and the internet. To keep pace with this change, it became necessary for artists to use technology to create visuals that suited these media. Paint, ink, paper, pen and pencil that used to be the main tools of an artist have now been replaced by computer software that aids graphic designers to create images and other visuals to be used in any form of print media or audio visual media with the sole purpose of communicating with the target audience.

The new role

Graphic designers can be compared to interpreters or translators who speak on behalf of others to represent the viewpoint of the speakers.  Similarly, graphic designers take up the task of using their skills and expertise in graphic design to represent the viewpoint of their clients through graphic designs that can be used in the print media as well as the web. With the widespread and rising popularity of the web, graphic designers are more closely associated with web design but their services are also indispensible for other media of communication like the print and audio visual media.

Important qualities

Unlike the artists who were solely responsible for creating excellent artwork, graphic designers are trained to play a bigger role in communication by using their creative and artistic abilities.

  • They have to evaluate the best means of representing the clients’ viewpoint through visuals that would appeal to the target audience that can get closely connected with it.
  • Graphic designers should know what is likeable by both for clients and consumers and be highly creative in developing communication lines.
  • They have to possess excellent computer skills to develop the graphic designs that are based on the use of computer software.
  • Multi tasking abilities count high as graphic designers have to work on multiple projects simultaneously.

Understanding the clients’ needs from the business perspective is very important for graphic designers whose analytical skills are equally important to evaluate how a visual concept would actually be received by consumers.