The biggest challenge in web designing is the amount of time that the designer gets to impress viewers. The opening moments are very special in making an impact on viewers who decide almost instantly if they have liked the website or not. This happen because the way viewers read and assess websites is quite different from the way people read newspapers, magazines and books. Gazing at the computer screen for long time can tax the patience of viewers and as many other options are readily available for exploration, viewers find little reason to afford more time in judging a website. A favourable impression has to be created almost as soon as the webpage opens. The initial feeling of viewers influence their decision to continue more time that can culminate in product sales. Here are a few tricks that can make websites attractive.
No matter how much content you may want to pack in a website, remember that you should not dare to test the viewers’ patience. The content should make easy reading, reveal the intent of the website in a crisp manner and all content has to be arranged in a logical sequence so that there is complete continuity when moving from one page to another. The website structure has to be lean but attractive. SEO is very important so that excess content does not give a cluttering effect to the website that can make it lose its trustworthiness to viewers.
It should be easy to navigate the website so that moving from one page to another is hardly felt by viewers. Locate the call of action at appropriate places so that viewers can get a direction about which way to go. Making website viewing a hassle free experience is the key to its attraction that can keep viewers engaged for extended period.
Easy to comprehend
Viewers would like spend minimum time on a web page to make out what it is all about and whether it is relevant for their purpose. Regardless of the size of the content, by just latching on to a few phrases and keywords they want to understand the usefulness of the website. Develop the content in a way so that it follows the SEO guidelines and is informative without speaking too much. Balance well between images and text so that there is no over loading of either.
Lean but meaningful
This is the underlying philosophy of website design. It should have all relevant information without being very pronounced and verbose. The language and style of content has to be lucid and simple. It has to be presented without frills and images are to be used to supplement the information but never for decorating websites. Be careful about use of images that can distract viewers.
These are only some ways of ensuring that you are moving in the right direction. There are many more things that have to be done to win over viewers but these are basic needs that have to be fulfilled.